Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM

SRAM & MRAM, a global conglomerate with footprints along information technology, digital media and entertainment, financial structuring, mining, aviation, embedded systems, RFID and a wide variety of business verticals today announced the launch of a close ended fund “JUPITER XII” for USD 120 Mn.

The purpose of the fund would be to create avenues in the high demand Video on demand, Content streaming, Hyper-targeted content and advertising verticals of the media and advertising industry. These are just a few of the developments that will transform the media and entertainment industry this year, according to Dr. Hiranandani, Chairman, SRAM & MRAM Resources Limited.

Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies.

According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.

Legendary Music Director Khayyam Saheb donated Rs. 1.5 lakh to FWICE for Cine Workers’ Welfare

MUMBAI:Film industry’s renowned association, Federation of  Western India Cine Employees (FWICE), helmed by its President B.N. Tiwari and General Secretary Ashok Dubey with their respective office bearers hosted a grand press-meet on Monday, 14th May 2018 in their office situated at Kartik Complex, Link Road, Andheri (West), Mumbai-400 053.On this occasion veteran and renowned music director  & The Padma Bhushan Award winner Khayyam Saheb who gave memorable music in the songs like “Tere chehre se nazar nahi hatati (from Kabhi Kabhi)”Mohabbat bade kaam ki cheez hai” and “Janeman tum kamal karti ho” and the light “Gapuchi Gapuchi gam gam”. “Hazarrahen” from Thodisi Bewafai and “Aaja re o mere dilbarAaja” from Noorie amongst others and his wife Jagjeet Kaur visited the association’s office to donate a cheque of Rs.1,50,000 to FWICE for the welfare of cine workers. This is third time in a row that they have been donating to the association through their KPJ Charitable Trust.

The event was attended Bhajan Samrat Anup Jalota, Film Studios Setting & Allied Mazdoor Union’s (FSSAMU) General Secretary Gangeshwarlal Shrivastav a.k.aSanju, Cine & TV Artistes Association’s (CINTAA) General Secretary Sushant Singh and all the other important office bearers of the 22-allied unions attended and making the evening a grand affair.

Speaking on the occasion, B.N. Tiwari, President of FWICE said, “We are thankful to Khayyam Saheb who is thinking about the workers’ welfare associated with our film industry. Many more should come forward and donate for such issues. I am overwhelmed and pray to Almighty God Almighty that let us avail his blessings all the time. Even though he does not donate, his presence will encourage us in our initiatives.”

The 92-year-old Khayyam Sahab enunciates, “Film Industry has given me so much in wealth and fame. So in turn we thought of giving it back and that is why we have started donating Rs. 1.5 lakh rupees every year to FWICE to take care of the needy workers. I appeal that more people from our industry come forward and generously support our workers and technicians. If we are not around; our trust will be donating this amount every year. Our property and jewellery will be liquefied (converted into cash) and put in fixed deposit accounts. The interest accrued thereon will be made provisions for various donations. Every year Rs. 5 lakh will be donated to Prime Ministers’ fund. Some amount too will also be earmarked for Maharashtra Chief Ministers’ welfare fund. The trust will also help individual cine workers to the tune of Rs. 10,000 to 20,000 also.”

Gangeshwarlal Shrivastav a.k.a Sanju, General Secretary of FSSAMU and Ashok Dubey, General Secretary of FWICE added that we are trying to reinforce our federation and make it stronger and committed. “We have assured film and television producers that the workers and technicians are team members who cannot do without each other. We have to walk together and think from both the ends too.”

Khayyam Sahab & his wife Smt. Jagjeet Kaur, Anup Jalota,B.N. Tiwari, chairman of FWICE,General secretary Ashok Dubey,Kishan Sharma, Film Studios Setting & Allied Mazdoor Union’ (FSSAMU) s General Secretary Gangeshwarlal Shrivastav a.k.a. Sanju, Sharafuddin Mohammed, Rakesh Maurya, Sushant Singh – actor and General Secretary of Cine & TV Artistes Association (CINTAA) were present along with Federation’s Senior Vice President Feroz Khan (Raja Bhai), Vice President Sangam Upadhyay, Mazdoor Union’s Sharafuddin Mohammed, Rakesh Maurya and other office bearers of 22 unions like Ram Chaudhari, Chawla, Raj Surve, Pinky More, Feroz Bhai, Dharam Arora, Imran Merchant, Surendra Shrivastav, Kundan Goswami, Ashok Pandey, Himanshu Bhatt, Ashfaque Khopekar, Hanif Bhai, Munna Bhai, Suleka and many others.


————–Sanjay Sharma Raj(P.R.O.)

Vikas Singh Birapan Birhday Celebration Videos Of Viral On Social Media

बिरप्पन को लगा  बधाइयों का तांता

भोजपुरी शो जगत में बड़ा नाम और शोहरत हासिल कर चुके अभिनेता, सी सी एल में भोजपुरी दबंग टीम के मैनेजर विकास सिंह बिरप्पन के लिए इस साल का जन्मदिन खास रहा । सोशल मीडिया पर वीडियो बनाकर उन्हें बधाई देने वालो में भोजपुरी सुपर स्टार खेसारी लाल यादव तो रहे ही उनके अलावा स्टेज की जान कही जाने वाली सपना चौधरी , सुपर अदाकारा अक्षरा सिंह , अनारा गुप्ता , बताशा चाचा मनोज टाईगर सहित कई नामचीन लोगो ने बधाई दी ।

इसके अलावा सुबह से ही कई नामचीन लोगो ने विकास सिंह बिरप्पन को बधाई दी । यही नही बॉबी देओल , सुनील शेट्टी , सोहेल खान , राखी सावंत ,  रवि किशन , निरहुआ , अरविंद अकेला कल्लू जैसे बड़े सितारों ने भी उन्हें मैसेज कर के बधाई दी है । इधर , विकास सिंह बिरप्पन ने अपने जन्मदिन का केक अपनी पत्नी व बच्चो के साथ काटा । इतनी भारी संख्या में नामचीन लोगो द्वारा मिले बधाई से अभिभूत  विकास सिंह बिरप्पन ने सबका आभार प्रकट किया है।  आपको बता दें कि बिरप्पन ने हाल में ही कोलकाता में एक भव्य भोजपुरी अवार्ड शो आयोजित कर काफी चर्चा बटोरी है ।

——-Uday Bhagat (PRO)

Nagpuri Film Mahua Releasing on 18 May 2018 In Your Nearest Cinema Houses

नागपुरी फिल्म-‘महुआ’ 18 मई  के आप के नजदिकी सिनेमा में।

शैल्ज़ा मूवीज़ के बैनर तले पूर्ण रूप से झारखण्ड की धरती पे बनी  नागपुरी फ़िल्म ‘महुआ’18 मई  को आप के नजदीकी सिनेमाघरों में दिखाई देगी। झारखण्ड सरकार के फिल्म पॉलीसी को आत्मसात कर निर्माता सत्यन् श्रीवास्तव एवं सह-निर्माता अविषेक आनंद द्वारा निर्मित इस फिल्म के निर्देशक  संजय वर्मा हैं। बतौर फिल्म निर्माता सत्यन श्रीवास्तव  यह फ़िल्म एक महिला प्रधान फ़िल्म  है जिसमे समाज की कुरीतियो और असामाजिक तत्वों से कैसे एक महिला लड़ती है और समाज को एक नया आयाम देती है यह  फ़िल्म में दर्शाया गया है जो आज के युवा दर्शको को प्रेरणा देगी और दर्शक इस फ़िल्म को बेहद पसंद करेंगे।

पूरी तरह से झारखण्ड के विभिन्न लोकेशनों पर फिल्माई गई इस संदेशपरक फिल्म के मुख्य कलाकार हैं- स्टेफी पटेल,प्रिंस सोंधी, अली खान, मनोज वर्मा शक्ति सिंह, पूनम सिंह, दिनेश देवा, काजल सिंह , राज सिन्हा, अजय घोष आदि, साथ ही साथ इस फिल्म में बॉलीवुड की आईटम क्वीन ग्लोरी  भी आइटम सॉंग में अपने नृत्य का जलवा बिखेरती नज़र आएगी।

इस फिल्म के लेख़क बलाल अंसारी और राजीव रंजन सिंह, कला निर्देशक श्याम जी संस्कार, और सिनेमेटोग्राफर सुमित सचदेवा हैं। इस फिल्म के लिए गीतकार विजय प्रभाकर और केशव केसरीया अमन द्वारा लिखे कुल 6 गानों को संगीतकार उपेन्द्र पाठक ने अपने मधुर धुनों से सजाया है। झारखण्ड के पर्यटन उद्योग को बढ़ावा देने और झारखण्ड की हसीन वादियों से सिनेदर्शकों को रूबरू कराने के उद्देश्य से इस फ़िल्म की पूरी शूटिंग रांची और निकटवर्ती खुबशूरत लोकेशनो पर की गयी है। राष्ट्रीय स्तर पर इस फिल्म के प्रचार प्रसार का भार पब्लिश मीडिया  की टीम को सौंपा गया है।

Ms. Mr. & Mrs. India Pacific 2018 Event Held At ITC Fortune Navi Mumbai

Ms. Mr. And  Mrs. India Pacific 2018 was  organised at  ITC Fortune Navi Mumbai  by Organizers  SS ASSOCIATES.

The show was organised by SHEKHAR  PANCHAL and  SMRUTI PANCHAL welknown Mrs. India Earth and  Mrs. Bharat Icon. This show was organised with intention of giving right platform to enter  film Industry and Fashion Industry for  new comers young  boys and girls and even married womens with intention of Empowering Womens.

The show was well appreciated and praised by public and critics in which Manish Giri Of New York (Mr. Category) Ms. Bhavini Demta Of Jaipur (Ms. Category) , Dr. Neha Mulye Patel  and Leena Sharma(Mrs. Category) were selected as India Pacific 2018.

The main cause of this Event was  WOMEN EMPOWERMENT started by Honourable Prime Minister Narendra Modiji.

Shri Rahul Shevale the Member Of Parliament gave tremendous support and had been a great help For this Pageant and for promoting domestic women empowerment in the society.


Shri Manoj Shinde Member of Parliament and Sachin Naik Ex Member of Parliament were  the Jury Member for  this show.

Actor Ali Khan,  Faiz Ali Khan,  Saar Kashyap,  Raju Vashisht, Sudip Pande, Singer Rani Hazarika, Fashion Designer Sneha Gogoi made their presence felt made this show successful.

Shekhar PANCHAL and  SMRUTI PANCHAL  are coming with new Pageant on 2 Sept 2018  Known as  Ms. &  Mrs. Apsara Maharashtra 2018  to give encouragement to Womens of Our Society. This is a golden opportunity to take women from the kitchen to the corporate Identity and have their high Social Status in their main Motto.

Queen of Mashups: ‘SOS Nitelife’ all set for August 15 Grand Finale

# DJs from 9 countries to participate for Global Final
# The winner of the ‘Global Queen of Mashups Championships’ gets to sign a contract of Rs 1 Crore.
Queen of Mashups, an Exclusive Platform for female Disc Jockeys where they get an opportunity to perform and showcase their talent in front of the world, is all set for a grand culmination. The Grand Finale of this unique Global Female DJ Championship will be held on 15th August 2018 at JW Marriott, Sahar Mumbai. The international event will witness DJs from 9 countries coming  to participate for Global Final.
“SOS Nitelife”, a Specialised Event Management Company, will be exclusively managing the gala championship which will be judged by a panel of renowned DJs and musicians. SOS Nitelife is a company with an unmatched commitment to delivering the highest possible level of Services thus turning them into Huge Success.

“Queen of Mashups is a Launch Platform for Aspiring Artists & Women DJ Professionals who will get a chance to Showcase their Talent in front of the World,” said Chand Seth, founder and MD of SOS Nitelife. “SOS Nitelife” organisers believe in “Your VISION Our MISSION”, to achieve and create a bond with their clients which is truly based on Trust and utmost Satisfaction, nobody does it better as our creation has emerged from our client’s enormous trust.
The company aims at competing with itself for that helps them scale their performance, to give our clients a Quality driven experience. The urge to deliver more than the client’s expectations has always been a Top Priority for SOS Nitelife.
The top finalists for ‘Queen of Mashups’ were selected during a star-studded event at Mumbai’s Taj Lands End, last year, where select few female DJs from India participated in the championships and entertained the audiences. DJs enthralled the audiences with their compositions in the championships and the finalists were selected. The winner of the ‘Global Queen of Mashups Championships’ gets to sign a contract of Rs 1 Crore.
The information for the event is available on –