Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM

SRAM & MRAM, a global conglomerate with footprints along information technology, digital media and entertainment, financial structuring, mining, aviation, embedded systems, RFID and a wide variety of business verticals today announced the launch of a close ended fund “JUPITER XII” for USD 120 Mn.

The purpose of the fund would be to create avenues in the high demand Video on demand, Content streaming, Hyper-targeted content and advertising verticals of the media and advertising industry. These are just a few of the developments that will transform the media and entertainment industry this year, according to Dr. Hiranandani, Chairman, SRAM & MRAM Resources Limited.

Dr.Hiranandani also reiterated that the biggest challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences when there is mass customization of experience across all content, advertising, and brands. Fortunately, customers will likely continue to generate more and more data about their preferences, relationships, habits, locations, etc. There’s a big market opportunity for companies to use this data to hyper-target their television, films, print and visual media content and advertising and optimize the customer experience based on the analytics provided by data mining companies.

According to Ms.Yamini Shrishti Swami, Head- ASEAN, Content Management at SRAM & MRAM, SRAM & MRAM will be focusing hugely on the development of content based on the analysed hyper-target audience.  The company will focus on films, television, webseries and a variety of softwares that will target specific audiences across targeted market space. Ms.Yamini Shrishti Swami would be heading the division that will handle content and software creation.   According to Director, Media Operations, SRAM & MRAM Ms.Renuka Pullat, Content discovery is another market opportunity for media and entertainment companies. Success may lie in developing an intimate understanding of the consumers’ media companies are trying to reach—including by tapping social media, which has become the number one way people learn about new TV shows.  From a technology perspective, key areas to watch this year include 4K video, Autonomous vehicles, 5G wireless etc.

Legendary Music Director Khayyam Saheb donated Rs. 1.5 lakh to FWICE for Cine Workers’ Welfare

MUMBAI:Film industry’s renowned association, Federation of  Western India Cine Employees (FWICE), helmed by its President B.N. Tiwari and General Secretary Ashok Dubey with their respective office bearers hosted a grand press-meet on Monday, 14th May 2018 in their office situated at Kartik Complex, Link Road, Andheri (West), Mumbai-400 053.On this occasion veteran and renowned music director  & The Padma Bhushan Award winner Khayyam Saheb who gave memorable music in the songs like “Tere chehre se nazar nahi hatati (from Kabhi Kabhi)”Mohabbat bade kaam ki cheez hai” and “Janeman tum kamal karti ho” and the light “Gapuchi Gapuchi gam gam”. “Hazarrahen” from Thodisi Bewafai and “Aaja re o mere dilbarAaja” from Noorie amongst others and his wife Jagjeet Kaur visited the association’s office to donate a cheque of Rs.1,50,000 to FWICE for the welfare of cine workers. This is third time in a row that they have been donating to the association through their KPJ Charitable Trust.

The event was attended Bhajan Samrat Anup Jalota, Film Studios Setting & Allied Mazdoor Union’s (FSSAMU) General Secretary Gangeshwarlal Shrivastav a.k.aSanju, Cine & TV Artistes Association’s (CINTAA) General Secretary Sushant Singh and all the other important office bearers of the 22-allied unions attended and making the evening a grand affair.

Speaking on the occasion, B.N. Tiwari, President of FWICE said, “We are thankful to Khayyam Saheb who is thinking about the workers’ welfare associated with our film industry. Many more should come forward and donate for such issues. I am overwhelmed and pray to Almighty God Almighty that let us avail his blessings all the time. Even though he does not donate, his presence will encourage us in our initiatives.”

The 92-year-old Khayyam Sahab enunciates, “Film Industry has given me so much in wealth and fame. So in turn we thought of giving it back and that is why we have started donating Rs. 1.5 lakh rupees every year to FWICE to take care of the needy workers. I appeal that more people from our industry come forward and generously support our workers and technicians. If we are not around; our trust will be donating this amount every year. Our property and jewellery will be liquefied (converted into cash) and put in fixed deposit accounts. The interest accrued thereon will be made provisions for various donations. Every year Rs. 5 lakh will be donated to Prime Ministers’ fund. Some amount too will also be earmarked for Maharashtra Chief Ministers’ welfare fund. The trust will also help individual cine workers to the tune of Rs. 10,000 to 20,000 also.”

Gangeshwarlal Shrivastav a.k.a Sanju, General Secretary of FSSAMU and Ashok Dubey, General Secretary of FWICE added that we are trying to reinforce our federation and make it stronger and committed. “We have assured film and television producers that the workers and technicians are team members who cannot do without each other. We have to walk together and think from both the ends too.”

Khayyam Sahab & his wife Smt. Jagjeet Kaur, Anup Jalota,B.N. Tiwari, chairman of FWICE,General secretary Ashok Dubey,Kishan Sharma, Film Studios Setting & Allied Mazdoor Union’ (FSSAMU) s General Secretary Gangeshwarlal Shrivastav a.k.a. Sanju, Sharafuddin Mohammed, Rakesh Maurya, Sushant Singh – actor and General Secretary of Cine & TV Artistes Association (CINTAA) were present along with Federation’s Senior Vice President Feroz Khan (Raja Bhai), Vice President Sangam Upadhyay, Mazdoor Union’s Sharafuddin Mohammed, Rakesh Maurya and other office bearers of 22 unions like Ram Chaudhari, Chawla, Raj Surve, Pinky More, Feroz Bhai, Dharam Arora, Imran Merchant, Surendra Shrivastav, Kundan Goswami, Ashok Pandey, Himanshu Bhatt, Ashfaque Khopekar, Hanif Bhai, Munna Bhai, Suleka and many others.

 

————–Sanjay Sharma Raj(P.R.O.)

Buena Vida Becomes Grand With the launch of Ballroom by BCB Amidst Celebrities And Industry Insiders

Buena Vida Leisure Pvt. Ltd. is one of the leading hospitality establishments in the suburbs of Mumbai who have their prowess proven with unmatched footfalls at their amazing profiles like Blanco Andheri, Blanco Bandra and Bombay Cocktail Bar. They have taken their potential to the next level with the launch of a 7,000 sq. ft. ball room named ‘Ballroom by BCB’.

The founders of Buena Vida Leisure Pvt. Ltd. Jatin Mansata, Neerav Shah, Kushal Sankhe, Kedar Shetty, Roshan Thakker, Aniket Patil, Manish Shah, along with Deepak Beri of Shimmers Entertainment were congratulated for adding a new feather to their cap by the galore of celebrities like Arshi Khan, Shraddha Das, DJ Aqeel, Parth Samthaan, Palash Munchchal, Bejoy Nambiar, Armaan Kohli, Akash Dadlani, Sumier S. Pasricha, Parul Gulati, Aditi Sharma Ved, Jayati Bhatia, Garima Jain, Sunil Pal, Arvinder Singh, Chandni, Raj Arjun of ‘Secret Superstar’ fame, Divya Chouksey, Divyajyoti Sharma along with designers Nikhat Mariyum Neerushaa of ‘Neerushaa – Roots Of India’, Sneha Gogoi and many others.

 

‘Ballroom by BCB’ sets to inspire with it’s elegantly luxurious interiors. Be it an exclusive gala dinner, weddings, fashion shows, product launches, exhibitions, corporate or social events. Ballroom by BCB is here to rival anything coupled with an impeccable service, rich spread of gourmet foods and a state of the art interiors.

Actors Akshay Kumar, Ranveer Singh and Playback Singer Hrishikesh Chury Seen At Padman Movie Screening

Actors Ranveer Singh, Akshay Kumar and Playback Singer Hrishikesh Chury were spotted at a movie premier. Hrishikesh Chury who was a Grand Jury in Sa Re Ga Ma Pa Li’l Champs, 2017, has sung hit songs like ‘Mehfooz’ from Sunny Leone and Arbaaz Khan Starrer ‘Tera Intezaar’ , ‘Taang Uthaake’ from Akshay Kumar Starrer ‘Houseful 3’ and many.

  

“Ranveer Singh and Akshay Kumar are actors par excellence. No One would have portrayed better the roles like they did; Ranveer Singh as Alaudin Khilji and Akshay Kumar as Lakshmikant Chauhan. I have sung for Akshay Kumar in Housefull. I am a fan of their work and would love to lend my voice for them soon.” says the virtuoso Singer Hrishikesh Chury.

Mumbaiites, Say No To Surge Price With App-Based S3 Cabs

Brand new app-based ‘S3’ cabs are ready to hit city roads from today.

Chief minister Devendra Fadanvis will launch the service, that will join more than 50,000 tourist cabs being operated as app-based taxis in Mumbai. The new taxi aggregator, Sahyadri Smart Safe Cabs or S3, claims that their cabs will be free of surge pricing, a system in which cab fares shoot up with demand. They will also charge drivers lesser facility charges than other aggregators.

“There will be neither surge nor night charges. Our cabs can be booked at a fare of ₹10 -₹12 /km, which is lesser than other aggregators,” said Prafulla Shinde, founder-director of S3.

  

Around 800 tourist cab drivers have registered on their platform and 4,000 other applications are being processed, said Shinde. S3 claimed they are going to charge 3% towards facility charges from drivers on a daily earning of up to ₹1,500 to ₹2,000 and 10% on any amount above it, as opposed to 20-25% charged by others. Ola and Uber have been primarily providing app-based taxis since 2014. Despite the new Maharashtra City Taxi Rules 2017 regulating surge pricing, lack of implementation has left consumers unhappy. Shinde claimed that S3 will follow the new rules. “We have set up a call center. Complaints can be made via mail, WhatsApp, and on the helpline number. Drivers can also be rated,” he said. The app is available on Android and IOS platforms. S3 also developed a service app for restaurants, hotels, bars, etc, who can use it to book cabs for their customers.

Shinde said S3 also plans to launch a parcel service in July and they are already in talks with two online shopping companies

Madhur Bhandharkar & Many Celebrities Spotted at Hrishikesh Chury’s Birthday Celebration

Sa Re Ga Ma Pa Grand Jury and Playback Singer Hrishikesh Chury celebrated his birthday recently. Renowned Personalities from different fields attended the birthday. Film Director and Producer Madhur Bhandarkar and Yogi N Chandra, Classical Kathak Dancer Dr. Vinod Hasal were also seen at the event.

Music Directors like Vipin Reshammiya, Monty Sharma, Ram Shankar, Gaurav Dagaonkar, Raaj Aashoo with wife Seepi Jha, Santokh Dhaliwal, Lyricist like Kumaar Rakesh and Prashant Ingole, Singers like Priya Saraiya, Tarannum Malik, Arvinder Singh, Bhavdeep and Sudeep Jaipurwale, Asit Tripathy, Purva Mantri, Sourabh Joshi with wife Pinky Poonawala were also seen at the event.

  

Padma Vibhushan Ustad Ghulam Mustafa Khan Sahab’s entire family like Murtuza Mustafa Khan, Qadir Mustafa Khan, Rabbani Mustafa Khan, Namrata Gupta Khan, Faiz and Ameer Mustafa Khan were present. Hungama and artist Aloud Head Soumini Sridhara Paul alongwith Politicians like  Sanjay Dina Patil (Ex MP, NCP), Rajul Patil, Charan Singh Sapra (Ex MLC, Congress), Livtar Charan Singh Sapra, Rita Gupta (Vice President, MNS), Yash Sardesai, Krishna Hegde (Ex MLA, BJP), Ameet Mehta (President of BJP Legal Cell), Kaleem Sayyed, Ishrat Sayyed (Vice President, BJP Maharashtra Mahila Morcha) also graced the event with their presence.

Hrishikesh says, “I thank my Family and Friends, The entire Sa Re Ga Ma Pa Team and Grand Juries, to all the Dignitaries for making my birthday so special”.